Political campaigns often spend millions in dollars all across the country to make sure that voters know about their candidates. A total of about $6.4 billion was spent on national campaigns in 2016, but people often do not think about the countless number of hours people had to work in order to spread their political message.
These people typically walk miles every day in temperatures of all kind, knocking on doors, and taking phone numbers and email addresses. After all this work, the average canvasser will have to go back to the office and spend even more time filling out paper work.
Going door-to-door in an attempt to get votes, gain protest signatures, or raising money for a cause is called canvassing. Canvassing is one of the most effective methods of campaigning. Questions have been raised about how effective canvassing operations are; campaigns are constantly revaluating the costs of wages and logistics of canvassing. With advancements in campaign software, there are new ways of cutting down the cost and time dedicated to canvassing.
One of the ways that a political campaign can cut costs is to use an app to do much of the work for them. NGP VAN is the top software provider for Democratic campaigns nationwide, as well as progressive organizations and advocacy groups. With these NGP VAN applications, organizations can store voter data and access data that they would otherwise not have access to.
By using NGP VAN’s applications, campaign organizers can look at data and find which issues a potential voter care most about. Other canvassers have likely already spoken to the same people, and if they used NGP VAN software to record the data they collected other canvassers can use that data progressively.
The software can also make your planning easier. First-time canvassers may not understand the preparation that goes in to door knocking. Before you take to the streets and start knocking on doors, it is a good idea to map out your area, also known as cutting turf. NGP VAN is able to provide users with optimized routes automatically, cutting out a large portion of the canvassing job. The less time a canvasser spends planning, the more time they spend talking to potential voters and convincing them to head to the voting booths come election day.
This software, Distributed Canvassing, is just one of the many programs created by this company. The software is extremely easy to use as well. A campaign organizer simply tells the program where they are working, how many canvassers they have, and how many potential voters each canvasser should talk to. The application does the rest of the work.
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