It happens that the user intends to buy something on the Internet, looking for a suitable product, even finds it, for example, using Google, goes to the seller’s website. Or here is another example: having become interested in a beautiful site positioning itself as a masterpiece of modern design and usability, a potential buyer, having got to the pages of an online store, spends a lot of time and patience, but never gets to the logical conclusion of the buying process and disappointingly leaves neither with that.
The task of the web designer of the online store is not only to make the site an attractive resource. But for e-commerce, it’s more important that the customer goes through the landing page to complete the order as quickly as possible. This increases the chances that he will make the next step – he will pay for the purchase. With the perfect ecommerce web design these deals will come perfectly now.
Here are a few key tips that will tell web designers of online stores how to solve this problem. This is far from an exhaustive list, but following these tips will help in creating a successful online store site.
1. Give users wide choice of goods
The design of online stores requires the active use of search using different filters. The earlier the visitor can start the process of sifting offers in order to find the one specifically needed for him, and the more he is offered filters – the less time and effort will be required to search.
This feature is especially important when it comes to choosing the size of a product, for example, clothes. Users get frustrated when they find out that the wardrobe item, chosen with such difficulty, is not available in the right size.
2. Users should easily change their choice
When a user narrows the search within a certain category of filters (for example, looks for clothing only in red), over time, he can change his mind. It is very important that he can easily cancel his choice and make a new one, instead of returning back using the browser button, which often leads to the loss of data entered in the forms and return to the original search point.
3. The search bar should be easily accessible
We often cannot even imagine how often the search line is used on the website of the online store. If the client came to the site in search of something specific, he will first ask the search query. If the visitor has not yet decided what he wants to buy, then probably he will also use the search engine.
Add a noticeable and easy-to-use search bar to all pages of the site, which automatically provides search options and sections in accordance with the theme of the store. This will help the visitor to get additional directions in the search, will cause a desire to get acquainted with other proposals, which he did not think about earlier.