With the success of famous Christmas Shopping Sale Days, Black Friday and Cyber Monday, it is hard to believe that another day could be even more successful. However, on November the 11th in China, “Singles Day” brings in more sales than Black Friday and Cyber Monday put together!
How Did It Start?
Singles Day started when Alibaba decided to create an annual shopping event in an attempt to boost their sales. The significance of the date can be traced back to 1993, when a group of students in China decided to buy themselves presents to celebrate being single – an anti-Valentine’s Day. November 11th was chosen, as the number one represents being alone and the 11 is a collection of lonely ones. Despite this, couples have started using the date to celebrate love, with more and more marriages being celebrated on that date.
Last year, sales of over … Read the rest